Blog

Nearshore developers in Mexico: how staff augmentation, employer of record and your own hub compare on control, cost and talent, and how to measure each.

How to build a tech community sponsorship prospectus: audience data, sponsorship packages, venue add-ons and the metrics sponsors need to renew.

How to hire software developers in Mexico: where the senior talent is, what a realistic cost per hire looks like, and which channels produce hires.

A strategic guide to employer branding for tech companies in Mexico: how and where to build trust with Mexican developers, and how to measure it.

A real case: 3 senior developer hires at JSConf México for $25,000 all-in. $8,333 per hire, 67% below the agency benchmark.

A practical guide to briefing an experiential marketing agency for tech events: outcome, audience filter, measurement, and how to evaluate the proposals you get back.

How US tech companies build nearshore developer pipelines in LATAM through community, content and cultural fit, and how to measure what works.

A step-by-step guide to organizing a hackathon in Mexico: how to design the challenge, partner with communities, and measure outcomes and ROI.

Experiential marketing for tech companies works when psychology, engagement and measurement work together. A three-layer framework and a real JSConf México case.

A practical tech event planning checklist for US companies running events in Mexico: vendors, payments and CFDI, cultural calibration, and measurement.

A practical guide to the best tech events in Mexico: Where to find talent, how to design memorable experiences, and how to measure pipeline.